Internal:Activity report (Q2 2017–2018)

Communications
[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the US 2017 Wiki Science photo competition], representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future.