Annual plan (2012–2013)

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Strategic goals

Wikimedia District of Columbia is the bridge between Washington and the Wikimedia movement. To that end, we will conduct programs that enrich both communities while simultaneously building our capabilities as a charitable organization.

Serving Washington

The Wikimedia movement attracts considerable interest in the Washington area, ranging from Congressional staffers editing articles on their superiors to the National Archives and Records Administration hiring a Wikipedian-in-Residence to help engage with the Wikimedia community. This interest results in a need for an active Wikimedian voice in the area, both to inform the general public on best practices, and to leverage local enthusiasm to benefit the broader Wikimedia movement.

This past year, we had the honor of hosting the international Wikimania conference. The momentum of this conference gave us the opportunity to build relationships with many organizations in the area, including the Library of Congress and the Saylor Foundation. To date, we have connected with 35 different organizations from the technology, diplomacy, government and public affairs, academic, and cultural sectors, and plan to explore opportunities for outreach and collaboration with these entities over the course of the coming year. In addition, we plan leverage these connections to develop a database of potential donors and grant-making institutions to help grow and diversify our fundraising.

Our key goals for local outreach in Fiscal Year 2012–13 are:

To grow our contact database to a minimum of 100 contacts and to organize it into categorical sub-databases with more information in each entry, including contacts we have hosted events with, contacts we could host events with in the future, and contacts that could potentially be donors.
To collaborate with at least two institutions in each sector through events open to the public as well as consultations, trainings, and contribution drives.
To hold monthly events featuring both scheduled programs and social meetups, with an average attendance of 25 people per event.

Serving the Wikimedia movement

As an organization with considerable experience in hosting programs for the community and collaborating with cultural institutions, we have much to offer other Wikimedia-affiliated organizations, especially growing regional chapters. Our program offerings should therefore reflect a second purpose: in addition to serving Washington, we serve the Wikimedia movement at large with our direct contributions to the projects, a public better informed of the Wikimedia mission, and accumulated wisdom and experience that can be used to help develop the Wikimedia movement across the United States.

So that other Wikimedia-affiliated groups can learn from our experience, we plan to prepare written reports for each event or activity we undertake; for example, a report for an edit-a-thon would detail the costs incurred, the number of people attending, the proportion of new editors, the articles improved, and any feedback from the organizers and attendees. Other groups interested in holding events will be able to learn from our experience by reviewing such reports.

Additionally, we have been successful in securing content for Wikimedia projects; by partnering with the Walters Art Museum in Baltimore, we obtained thousands of new images for Wikimedia Commons. We plan to seek similar donations of content in the coming year.

Our key goals for Wikimedia involvement in Fiscal Year 2012–13 are:

To develop a standard outreach event guide for Wikimedia organizations.
To become the primary point of contact between government and cultural institutions in the DC area and the Wikimedia movement.
To secure two large contributions of content to Wikimedia projects, whether in the form of image uploads to Commons, data contributions to Wikidata, and so forth.
To maintain a leading role in the movement for a nationwide federation of Wikimedia enthusiasts.

Building a mature organization

In addition to our strategic outreach, we must also build our organization and foster a community of enthusiastic Wikimedians in the Washington area.

As a membership organization, building a strong and healthy community of members is one of our fundamental goals; each new member is an opportunity to grow our connections to the broader metropolitan area. Much of our current membership growth has been through word-of-mouth; we plan to continue this while also leveraging outreach events and partnerships as opportunities to recruit new members.

In addition to membership, fundraising is a key strategic concern for our organization. To date, we have primarily relied on grants from the Wikimedia Foundation to support our programs. Given the increasing competition for such funding among Wikimedia movement entities, we must diversify our fundraising if we are to maintain our desired levels of organizational growth. We plan to seek additional funding through both individual donors and non-Wikimedia grants.

Our key goals for organizational development in Fiscal Year 2012–13 are:

To increase our membership to 150, including both new and renewed memberships, with a focus on members who can assist with outreach programs an events.
To increase our proportion of non-Wikimedia sources of funding to 25% of our overall fundraising revenue.

Program areas

Academic and educational outreach: With the Wikipedia Education Program being spun off from the Wikimedia Foundation, we should work with them to coordinate outreach to academic institutions in our region. We should also coordinate with the Sunlight Foundation and other organizations working to provide data to the public to aid in developing Wikidata.
Cultural outreach: Galleries, libraries, archives, and museums have been a point of focus for the Wikimedia movement worldwide. Wikimedia District of Columbia seeks to increase awareness of the Wikimedia projects among cultural institutions in the D.C. area through editing/contribution workshops, by increasing the number of Wikipedians in Residence, and by procuring large media contributions from these institutions where possible.
Government outreach and engagement: Given that Wikipedia has been edited by federal employees in the past, it is in our interest in ensuring that those in the federal government who edit Wikipedia know how to do so properly. To that end, in 2013 we are interested in running workshops for federal employees who are interested in learning more on how to contribute to the Wikimedia projects. Wikimedia District of Columbia also seeks to remain current on legislative issues regarding information freedom and the Internet, and shall work to inform the public of the values of our mission where necessary. This includes working with government agencies and organizations that share our goals to make data available to Wikidata.
International and diplomatic outreach: As Wikimedia is an international movement, a healthy relationship with the many embassies in Washington helps us expand our scope of contributions to the projects. Wikimedia District of Columbia wishes to reach out with the embassies, hold events with them, and encourage them to contribute to the Wikimedia projects.
Public outreach and education: As evidenced by our successful Wikimania 2012 conference, there is widespread interest in Wikipedia in our region. Wikimedia District of Columbia is interested in fostering a community around this interest in Wikipedia, to increase awareness of the Wikimedia movement's goals and to increase interest in volunteering for the projects.

Planned activities and events

We seek to hold two main types of events: educational events, where we teach and inform on the proper use of the Wikimedia websites, including on how to edit, and networking/social events to bring the community together. We should aim to hold one educational event and one networking/social event per month, ideally on a consistent schedule (e.g., on the first and third Tuesday of each month). The list below should not be considered exhaustive; opportunities should be considered as they arise.

Educational events

DCPL Black History Month event
Some sort of Wikipedia training event for new Hill staffers
Women's History Month event
FEDLINK Outreach Initiative
Turn over a new leaf: how to work on biography articles
A panel or workshop at the Newseum
Embassy Outreach Initiative event

Networking and social

Meet Jimmy event
Cherry Blossom event
SAIS / CSIS editathon/panel/happy hour
Wikivoyage launch party

Fundraising

How are we going to raise money?

Governance

Currently, we have a Board of Directors, led by a President, that is assisted by several committees that aid in the governance, maintenance, and fiduciary aspects of the organization. However, there is no apparent structure for carrying out the programmatic goals of the organization. As such, Wikimedia District of Columbia should look into assigning programming responsibilities to individuals who represent stakeholder institutions or are otherwise valuable in carrying out our program goals. Where possible, this should include people outside the Board so that the number of people in Wikimedia DC leadership expands. These individuals constitute a Program Committee, with members having specific purposes within the committee. The Program Committee would work with the President and Board of Directors in deciding how to carry out the goals of the organization. Based on what is agreed to, volunteer event coordinators work with the committee to carry out these events.

By distributing the work across the Board, the Program Committee, and event coordinators, the day-to-day outreach and planning can be handled by a subsidiary board. However, those whom we would like to involve on outreach may not necessarily be available to plan events, which is where volunteer event coordinators become involved. These coordinators do not necessarily form a committee, but are appointed individually to work with the Program Committee to carry out a specific event, or a series of specific events. As a practical example, consider a scan-a-thon at the National Archives. Someone who represents the Archives or otherwise has good connections to them would develop a scan-a-thon event and clear it with the rest of the committee to prevent scheduling conflict. Then, an event coordinator is appointed to help with the logistics in running the event.

The point of this structure is not to create a bloated bureaucracy, nor is it to require a separation of roles. Indeed, a Program Committee member could serve as an event coordinator, and a Board member could very well have both of those roles in addition to his or her Board duties. Rather, the purpose is to expand the size of our leadership beyond the Board, and to create options for people who are interested in being involved with Wikimedia DC but do not have the time or interest in serving on the Board of Directors. As people express an interest in being involved with Wikimedia DC, they should be assigned a specific role where they have specific responsibilities.

Staffing

Our intern over the summer of 2012 had many different duties, including communication responsibilities, planning events, and writing blog posts and Tweets. We are not likely to secure funding for an internship in the near future, so it is necessary to divide these roles so that they may be managed by volunteers.

Communications—Emailed inquiries should be sent to the internal Wikimedia DC list so that someone appropriate may response, making sure to let the list know when a response has been sent to prevent redundant responses. Phone calls can be handled through the receptionist at our virtual office.
Event planning—Those who are interested in volunteering to plan events should get in touch with Wikimedia DC. Additionally, Wikimedia DC should actively recruit volunteer event coordinators through the website and other means. Event coordinators will be responsible for planning events per the governance plan above.
Public relations—The Twitter feed should be managed by a competent Twitter user willing to occasionally make posts to it. Blog posts should be written by those involved in Wikimedia DC programming, or it could be another volunteer opportunity for Wikimedia DC.

Logistics and infrastructure

What do we plan in terms of office space, equipment, technology, etc.?