Difference between revisions of "Internal:Activity report (Q2 2017–2018)"

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Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
 
Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
   
−
{| class="wikitable"
 +
{|class="wikitable"
  +
|
  +
|Q1
  +
|January
  +
|February
  +
|March
  +
|'''Q2 total'''
  +
|'''Quarterly increase'''
 
|-
  
|-
 
|Impressions
  
|Impressions
 
|48638
  
|48638
  +
|51990
  +
|24027
  +
|26266
  +
|'''102283'''
  +
|'''110.29%'''
 
|-
  
|-
 
|Engagements
  
|Engagements
 
|1183
  
|1183
  +
|808
  +
|276
  +
|457
  +
|'''1541'''
  +
|'''30.26%'''
 
|-
  
|-
 
|URL clicks
  
|URL clicks
 
|200
  
|200
  +
|145
  +
|43
  +
|46
  +
|'''234'''
  +
|'''17.00%'''
 
|-
  
|-
 
|Retweets
  
|Retweets
 
|165
  
|165
  +
|84
  +
|28
  +
|50
  +
|'''162'''
  +
|'''-1.82%'''
 
|-
  
|-
 
|Detail expands
  
|Detail expands
 
|244
  
|244
  +
|171
  +
|47
  +
|82
  +
|'''300'''
  +
|'''22.95%'''
 
|-
  
|-
 
|Media views
  
|Media views
 
|140
  
|140
  +
|181
  +
|44
  +
|127
  +
|'''352'''
  +
|'''151.43%'''
 
|-
  
|-
 
|Media engagements
  
|Media engagements
 
|140
  
|140
  +
|181
  +
|44
  +
|127
  +
|'''352'''
  +
|'''151.43%'''
 
|}
  
|}
   
  +
This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the [https://en.wikipedia.org/wiki/Wikipedia:Wiki_Science_Competition_2017_in_the_United_States US 2017 Wiki Science photo competition]], representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future.
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Three topics drove much of social media engagement in this quarter:
  
−  
−
* The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology ''The Best American Science and Nature Writing 2017''.
  
−
* The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in ''The Lily'', a female-oriented online publication of ''The Washington Post''.
 
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* Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a ''Wikipedia Weekly'' podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.
  

Latest revision as of 14:09, 26 April 2018

Communications

[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

Q1 January February March Q2 total Quarterly increase
Impressions 48638 51990 24027 26266 102283 110.29%
Engagements 1183 808 276 457 1541 30.26%
URL clicks 200 145 43 46 234 17.00%
Retweets 165 84 28 50 162 -1.82%
Detail expands 244 171 47 82 300 22.95%
Media views 140 181 44 127 352 151.43%
Media engagements 140 181 44 127 352 151.43%

This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the US 2017 Wiki Science photo competition], representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future.

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