Internal:Activity report (Q2 2017–2018)

Communications

[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

	Q1	January	February	March	Q2 total	Quarterly increase
Impressions	48638	51990	24027	26266	102283	110.29%
Engagements	1183	808	276	457	1541	30.26%
URL clicks	200	145	43	46	234	17.00%
Retweets	165	84	28	50	162	-1.82%
Detail expands	244	171	47	82	300	22.95%
Media views	140	181	44	127	352	151.43%
Media engagements	140	181	44	127	352	151.43%

Three topics drove much of social media engagement in this quarter:

• The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology The Best American Science and Nature Writing 2017.
• The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in The Lily, a female-oriented online publication of The Washington Post.
• Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a Wikipedia Weekly podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.