Difference between revisions of "Internal:Activity report (Q2 2017–2018)"

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Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
 
Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
   
  +
{|
−
{| class="wikitable"
  
  +
|
  +
|Q1
  +
|January
  +
|February
  +
|March
  +
|'''Q2 total'''
  +
|'''Quarterly increase'''
 
|-
  
|-
 
|Impressions
  
|Impressions
 
|48638
  
|48638
  +
|51990
  +
|24027
  +
|26266
  +
|'''102283'''
  +
|'''110.29%'''
 
|-
  
|-
 
|Engagements
  
|Engagements
 
|1183
  
|1183
  +
|808
  +
|276
  +
|457
  +
|'''1541'''
  +
|'''30.26%'''
 
|-
  
|-
 
|URL clicks
  
|URL clicks
 
|200
  
|200
  +
|145
  +
|43
  +
|46
  +
|'''234'''
  +
|'''17.00%'''
 
|-
  
|-
 
|Retweets
  
|Retweets
 
|165
  
|165
  +
|84
  +
|28
  +
|50
  +
|'''162'''
  +
|'''-1.82%'''
 
|-
  
|-
 
|Detail expands
  
|Detail expands
 
|244
  
|244
  +
|171
  +
|47
  +
|82
  +
|'''300'''
  +
|'''22.95%'''
 
|-
  
|-
 
|Media views
  
|Media views
 
|140
  
|140
  +
|181
  +
|44
  +
|127
  +
|'''352'''
  +
|'''151.43%'''
 
|-
  
|-
 
|Media engagements
  
|Media engagements
 
|140
  
|140
  +
|181
  +
|44
  +
|127
  +
|'''352'''
  +
|'''151.43%'''
 
|}
  
|}
  +
  +
   
 
Three topics drove much of social media engagement in this quarter:
  
Three topics drove much of social media engagement in this quarter:

Revision as of 13:55, 26 April 2018

Communications

[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

Q1 January February March Q2 total Quarterly increase
Impressions 48638 51990 24027 26266 102283 110.29%
Engagements 1183 808 276 457 1541 30.26%
URL clicks 200 145 43 46 234 17.00%
Retweets 165 84 28 50 162 -1.82%
Detail expands 244 171 47 82 300 22.95%
Media views 140 181 44 127 352 151.43%
Media engagements 140 181 44 127 352 151.43%


Three topics drove much of social media engagement in this quarter:

  • The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology The Best American Science and Nature Writing 2017.
  • The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in The Lily, a female-oriented online publication of The Washington Post.
  • Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a Wikipedia Weekly podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.
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