Internal:Activity report (Q2 2017–2018)

Communications

[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

Impressions	48638
Engagements	1183
URL clicks	200
Retweets	165
Detail expands	244
Media views	140
Media engagements	140

Three topics drove much of social media engagement in this quarter:

• The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology The Best American Science and Nature Writing 2017.
• The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in The Lily, a female-oriented online publication of The Washington Post.
• Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a Wikipedia Weekly podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.