Internal:Activity report (Q2 2017–2018)

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[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

Q1 January February March Q2 total Quarterly increase
Impressions 48638 51990 24027 26266 102283 110.29%
Engagements 1183 808 276 457 1541 30.26%
URL clicks 200 145 43 46 234 17.00%
Retweets 165 84 28 50 162 -1.82%
Detail expands 244 171 47 82 300 22.95%
Media views 140 181 44 127 352 151.43%
Media engagements 140 181 44 127 352 151.43%

Three topics drove much of social media engagement in this quarter:

  • The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology The Best American Science and Nature Writing 2017.
  • The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in The Lily, a female-oriented online publication of The Washington Post.
  • Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a Wikipedia Weekly podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.