Internal:Communications/Platforms

Status: Draft

Wikimedia DC uses multiple communication platforms to discuss its activities and promote its events. People follow some platforms and not others, and some platforms are more appropriate for certain audiences. Use this list to determine where to send communications.

Publishing

• Meetup
• EventBrite
• Wikimedia DC blog
• Wikimedia DC wiki
• Wikipedia Meetup Page

Dissemination

• Facebook:
  • Page—Used as a broadcast device; posts may or may not appear on Facebook users' news feeds depending on algorithm nonsense. Either way, subscribers (page likers) are not notified when Wikimedia DC makes a post. Fun fact: the algorithm is biased toward shorter posts, so make posts as brief as possible and disable the graphical page preview. Also tag individuals so they read the post!
  • Group—Unlike the page, the group is used more for conversations than for one-way broadcasting. It is also possible to create Facebook events and invite the group en masse. Use this in addition to the page to advertise events.
• Twitter—Twitter is a faster-moving platform, so the time of day you tweet can affect which portion of our audience views the tweet. The best time to post on Twitter is between 9 AM and 12 PM during the week, but posts should be done throughout the day. Some degree of repetition is okay, to make sure as many people as possible see whatever you are trying to send.
• Mailing List
• Wikipedia Talk Page Posts
• LinkedIn—We have not made extensive use of our LinkedIn presence.