Difference between revisions of "Internal:Activity report (Q2 2017–2018)"
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| + | This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the [[en:Wikipedia:Wiki Science Competition 2017 in the United States|US 2017 Wiki Science photo competition]], representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future. |
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| − | Three topics drove much of social media engagement in this quarter: |
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| − | * The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology ''The Best American Science and Nature Writing 2017''. |
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| − | * The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in ''The Lily'', a female-oriented online publication of ''The Washington Post''. |
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| − | * Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a ''Wikipedia Weekly'' podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin. |
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Revision as of 14:07, 26 April 2018
Communications
[Mailing list metrics]
Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
| Q1 | January | February | March | Q2 total | Quarterly increase | |
| Impressions | 48638 | 51990 | 24027 | 26266 | 102283 | 110.29% |
| Engagements | 1183 | 808 | 276 | 457 | 1541 | 30.26% |
| URL clicks | 200 | 145 | 43 | 46 | 234 | 17.00% |
| Retweets | 165 | 84 | 28 | 50 | 162 | -1.82% |
| Detail expands | 244 | 171 | 47 | 82 | 300 | 22.95% |
| Media views | 140 | 181 | 44 | 127 | 352 | 151.43% |
| Media engagements | 140 | 181 | 44 | 127 | 352 | 151.43% |
This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the, representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future.