Internal:Activity report (Q2 2017–2018)

Communications

[Mailing list metrics]

Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.

	Q1	January	February	March	Q2 total	Quarterly increase
Impressions	48638	51990	24027	26266	102283	110.29%
Engagements	1183	808	276	457	1541	30.26%
URL clicks	200	145	43	46	234	17.00%
Retweets	165	84	28	50	162	-1.82%
Detail expands	244	171	47	82	300	22.95%
Media views	140	181	44	127	352	151.43%
Media engagements	140	181	44	127	352	151.43%

This quarter marks a significant increase in social media engagement over the previous quarter. The largest drivers of engagement were from two efforts in cooperation with the Wikimedia Foundation Communications team. The first was our announcement of the winners of the, representing approximately a quarter of the total Q2 engagement alone. The winning photos drew much attention on social media, helped by retweets from the official Wikimedia account and the institutional accounts of the volunteer judges, who worked for universities and other partner institutions. The second was our participation in the #wikipigeon social media campaign from WMF Communications. It is probably not coincidental that both of these significant traffic drivers were image-based campaigns, so we will explore similar engagement opportunities in the future.