Internal:Activity report (Q2 2017–2018)
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Communications
[Mailing list metrics]
Wikimedia DC's primary method of social media outreach is Twitter, with all tweets automatically re-posted on Facebook. The platform is used for general and institutional outreach and event promotion.
| Impressions | 48638 |
| Engagements | 1183 |
| URL clicks | 200 |
| Retweets | 165 |
| Detail expands | 244 |
| Media views | 140 |
| Media engagements | 140 |
Three topics drove much of social media engagement in this quarter:
- The announcement of WMDC board member Emily Temple-Wood's inclusion in the anthology The Best American Science and Nature Writing 2017.
- The Women's Economic Empowerment Edit-a-thon in collaboration with the Embassy of Sweden. Engagement was driven by real-time tweets from the event, prominently featuring Ambassador Karin Olofsdotter, from WMDC and the Embassy, and a retweet from the Foundation's official account. A second burst of traffic was driven by a story about the event in The Lily, a female-oriented online publication of The Washington Post.
- Wikidata, including the Wikidata Clinic at the Smithsonian American Art Museum and the publication of an episode of a Wikipedia Weekly podcast and a Foundation blog post featuring two WMDC members discussing the October WikidataCon in Berlin.